Olansi Healthcare Co., Ltd(Guangzhou Olans Water Treatment Equipments Co. Ltd) is a professiona whole air purifier manufacturer producing negative ions air purifier,activated carbon air purifier,hepa air purifier,antibacterial air purifier and so on.
The emergence of the new crown pneumonia epidemic in 2020 is a mixed blessing for the air purifier industry. During the epidemic, people’s needs for breathing health and air purity have increased. However, during the most severe period of the epidemic, people’s consumption of home appliances has indeed been suppressed. In addition, my country’s epidemic prevention and control methods are improving and air purification. After a short period of hot product sales, the information dropped, and the industry as a whole declined rapidly.
According to the total data released by AVC, the total sales of purifier market in 2020 is 6.26 billion yuan, down 30.9% year-on-year, and sales volume is 3.795 million units, down 18.5% year-on-year. The industry as a whole is showing a slight decline.
However, from the perspective of different channels, the offline market is mainly affected by the epidemic, and the online market is more flexible and changeable, and is deeply loved by consumers and manufacturers. The number of brands entering the online market continues to increase, and consumer demand is compared with demand. Also more vigorous. According to data ,the online market will account for 76.8% of sales in 2020, and the online market has become the most important sales channel for purifiers.
The online market has become the main sales channel for air purifying products, and the consumption upgrade of air purifying products mainly occurs here. From the 2019-2020 online market price segment changes (sales) data, it can be seen that in the online market, low-end products are mainly responsible for volume, market expansion, and lower barriers to entry, while mid-to-high-end products rely on innovative functions. Promote the upgrading of the industry. Especially after the emergence of the epidemic, mid-to-high-end products have been transformed into healthy breathing, sterilization and disinfection, which has brought a lot of help to the upgrading of the industry.
The rise of the online market has also accelerated the diversified marketing reform of the air purification industry. With the help of online channels, manufacturers and e-commerce platforms can easily carry out new types of marketing such as live broadcast and delivery. At the same time, they can also release more consumer benefits and discounts such as full reductions and spikes. The promotion of social platforms is also very effective. A large number of Internet celebrities, celebrities, entrepreneurs, etc. personally went off the stage to introduce and explain the products of empty net, which not only has marketing effects, but also enhances brand stickiness and enhances product and brand awareness.
Although the epidemic has brought a new trend of technological innovation, from the perspective of user needs and scenarios, the demand for formaldehyde removal is still the most prominent demand in the 2020 user scenario, and it is far ahead. In fact, the demand for aldehyde removal is only a microcosm of the usage scenario, which is also related to the stable development of the domestic real estate market and the decoration market. Although the epidemic has brought some new fluctuations, judging from the development momentum of the domestic real estate market, the removal of aldehydes will be a long-term demand, which is also quite instructive for the future development of air purification products.
However, it should also be noted that the usage scenarios of air purification products have indeed changed. What kind of change. Become richer and more diversified. Nowadays, in addition to housewares, air purification products such as vehicle-mounted and desktop products are also very popular. After the outbreak of the epidemic, some manufacturers even launched mask-type portable air-cleaning products and hanging neck air-cleaning products, which also shows that people’s demand for air-cleaning products is becoming more and more extensive.
After the epidemic, how has the innovation of air purification changed? First of all, in response to the epidemic, consumers have more stringent standards for the sterilization and disinfection functions of air purification products, and manufacturers are also promoting the development of products from antibacterial to inactivated bacteria and viruses. Secondly, in an environment supported by 5G and the Internet of Things, users also hope that products have better intelligent performance and improve user experience; in terms of functions, multi-functional composite products that integrate fan, humidification, heating, and dehumidification functions It has also become the direction for manufacturers to try; with the rise of young consumer groups, the market’s requirements for air purification products also hope to be more miniaturized and private, and at the same time conform to the stylish and beautiful appearance design. In response to these different directions, manufacturers are continuing to work hard.
Olansi air purifier can make you safe environment to breath in your home.
Olansi is a leading manufacturer based in Guangzhou. Olansi offer their products more than 40 countries and all main markets, providing first class service and support at all times. The company has been operating since 2009 and has almost 10 years experiences in the field of air purifier and water purifier producing. To find out more, please visit: https://www.olansi.net/
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Contact Person:Tina Wang