With the improvement of people’s living standards and the enhancement of environmental awareness, more and more people realize the importance of clean air for their health.
In order to improve the increasingly serious air environment, air purification products have become a popular product category in home appliance stores. Among them, air purifiers are favored by users as an effective tool to improve the indoor air environment.
According to ovicloud data, the retail sales of air purifiers in 2014 was 15.1 billion yuan, a year-on-year increase of 94.8%.
In 2015, the retail sales amounted to 11.8 billion yuan, a year-on-year decrease of 21.6%; In 2016, the retail sales amounted to 13.51 billion yuan, a year-on-year increase of 14.1%; In 2017, the retail sales amounted to 16.21 billion yuan, a year-on-year increase of 20%.
A few years ago, environmental pollution in many cities in China became very serious. The ubiquitous haze made people start to wake up to the harm brought by environmental pollution.
With the continuous haze weather, the air quality presents a state of severe pollution, the number of patients with respiratory diseases is also increasing, and the serious air pollution has fried the market of air purifiers.
The high concentration of PM2.5 in the air and serious haze pollution are the primary factors for many consumers to buy air purifiers. It can be said that haze is the catalyst for the outbreak of the air purifier market. After the haze weather detonates user demand, the air purifier products have maintained rapid growth for many years.
In 2018, the national air pollution control work has been gradually promoted, and the frequency of haze weather is becoming less and less.
In addition, affected by multiple factors such as the improvement of consumers’ awareness of air purifier products, the purchase heat of air purification products also decreased, and the overall market showed a downward trend.
According to the monitoring data of ovicloud, the sales of air purifiers from January to November 2018 was RMB 11 billion, a year-on-year decrease of 26.7%.
Affected by the booming market in 2017, the year-on-year decline in 2018 increased.
It is not difficult to see that the improvement of air quality is the main reason for the sharp drop in sales of air purifiers. For the cold and hot conversion of the market, air purification products began to look for the next marketing outlet: “formaldehyde removal economy“, and indoor formaldehyde pollution has become a new starting point of air purifiers.
The most unavoidable problem in new house decoration is formaldehyde. There is a large amount of formaldehyde in many decoration materials. Long-term inhalation will cause very serious harm to human body, and the release cycle of formaldehyde is very long, which adds more risks to users when they stay in new houses.
The trend of demand transformation of air purifier industry from “haze removal” to “aldehyde removal” is very rapid and obvious. Relevant manufacturers develop new products and technologies according to market demand to layout the next development of air purifier.
It is understood that in 2018, the sales penetration of air purifier products with formaldehyde removal function has reached 18.5%, and consumers have changed from focusing on haze removal effect to formaldehyde removal function.
At the same time, the export market growth rate of air purifier products is increasing year by year. In 2018, China exported 17.63 million household air purifiers, a year-on-year increase of 45.9%.
In 2019, China exported 21.05 million household air purifiers, with a year-on-year increase of 19.4%.
As a large manufacturing country, about 70% of air purifier products in the global market are produced in China. With the continuous improvement of air purifier product technology and the advantage of domestic product price, the export volume of air purifier products in China is gradually increasing.
In 2020, a sudden COVID-19 disrupted the pace of people’s life, especially when it was clear that the main way of transmission of COVID-19 was through respiratory droplet transmission and contact transmission. People were very concerned about the health of the air environment, and the air purifier product once again returned to the public’s vision.
At the same time, scientific information about respiratory health is overwhelming. The air purifier products with HEPA high-efficiency filter screen can effectively filter out virus particles and droplets attached to the air.
The use of air purifier has a certain effect on improving indoor air quality and reducing the risk of infection.
For a time, in addition to masks, alcohol and other protective articles, air purifiers have also become just needed products for many families.
In the face of the sudden outbreak of consumer demand, the sales of air purifiers increased significantly during the epidemic.
For users, COVID-19 let us know more about the level and effect of air purifier products, which is a product popular science for consumers.
The purchase demand under the epidemic situation has made the air purifier market reach a short outbreak. In the post epidemic period, people still pay attention to the indoor environment and respiratory health.
The outbreak of COVID-19 has driven the sales of air purifier products, and has also enhanced people’s awareness of respiratory health. At the same time, it also put forward new requirements for air purifier products.
In recent years, the air purifier industry has developed rapidly, but at present, the air purifier industry is still in the initial stage of development.
In terms of penetration rate, compared with Europe, America and other countries, the penetration rate of air purifier products in China is very low. Moreover, the household penetration rate of air purifier in China is less than 2%, which is far lower than the 100 households of traditional household appliances such as air and ice washing.
From this point of view, the whole world’s air purifier market still has huge growth space in the future.