Air is a medium that everyone must rely on, but it is also a major culprit that affects human health.
In the face of the powerful “death” of the epidemic, staying away from harmful air has become the first priority for people to isolate themselves, but at the same time, ventilation is one of the factors that people keep healthy.
Nowadays, houses, offices and many public places will face different challenges from the past. How to build a strong healthy air scene and disinfect and sterilize harmful gases has become a problem that consumers must face directly.
With the greatly improved awareness of health protection, related healthy home appliances have ushered in explosive growth, such as Olansi’s air purifiers, water disinfectors and other products.
Among them, I have to mention that the export market for air purifiers in Olansi has skyrocketed in 2020.
Although the export performance of air purifiers has been good in the past two years, it has not yet reached the outbreak period, but since the epidemic spread to the world, in the second half of 2020, the export orders for air purifiers of Olans suddenly accelerated, and even There is a phenomenon of short supply.
According to data from Ali International Station, from April to November 2020, the cumulative export orders for air purifiers on Ali International Station increased by nearly 8 times year-on-year, and the export volume and value achieved positive year-on-year growth for eight consecutive months.
At the same time, customs data also confirms the fiery cross-border e-commerce market for air purifiers. Data show that in 2020, China’s export volume of air purifiers was 36.78 million units, a year-on-year increase of 57.8%; the export value was US$1.8 billion, a year-on-year increase of 125.6%.
The growth of the market is mainly due to the increasing popularity of smart homes, the introduction of supporting regulations for effective air pollution monitoring and control by the government, the deterioration of global air pollution and the increasing awareness of air purification with the public. According to the report, the residential air purification market is expected to grow at a compound annual growth rate of 8-10% in the next two years.
It is understood that this wave of export demand growth mainly comes from the European and American markets. Due to the epidemic, European and American consumers have also paid more attention to air safety issues. A series of policies such as home isolation and home office work have also greatly stimulated the demand for home air purifiers. Filtering dust, bacteria, and viruses in the air has become one of the rigid needs of home office work.
Air purifiers ushered in two sales peaks due to the dual causes of the epidemic in the spring of 2020 and the pollen season, as well as the repeated epidemics in the fourth quarter. According to Caijing.com, at present, China has become the world’s largest exporter of air purifiers.
Among them, the export market orders for China’s air purifiers are mainly OEM production.
In the face of such a huge market demand, some sellers still have reservations about the development prospects of air purifiers, because the current air purifier standards on the market are uneven, serious homogeneity, low technical thresholds, and no strict technical core requirements. Public relations, therefore, the sales of domestic air purifier products have not been high, on the contrary, the export results are exceptionally good.
In 2020, when the domestic air purifier market continues to be sluggish, air purifiers made in China will sail overseas and become the focus of purchase by people all over the world.
But sellers need to understand that if the epidemic subsides, product differentiation and competitiveness are the key to brands going overseas.
Major companies are constantly improving the competitiveness of their brands, hoping that the epidemic will recede and continue to grow. Obviously, the hot scene in the air purifier export market will continue. At present, many companies still work overtime in order to complete export orders. In 2021, Olansi’s air purifier will still be one of the most outstanding dark horses in the export of home appliances.