Heavy air pollution hits, and the air purifier market reappears

Affected by unfavorable weather, many parts of northern my country have encountered severely polluted weather. As of November 4, 2021, 20 cities in the eastern region have activated orange warnings for heavy pollution weather, and 9 cities have activated yellow warnings. At 16:00 on November 4, the Beijing Heavy Air Pollution Emergency Headquarters Office launched a yellow warning for heavy air pollution, and Beijing’s air pollution gradually increased, reaching level 5 severe pollution.

In the face of severely polluted weather, consumers have started to panic buying air purifiers. According to data from JD Home Appliances, compared with the average daily sales in October, the sales of air purifiers in Beijing on November 4 increased by 73% month-on-month, doubling the national growth rate. As people pay more attention to indicators such as air quality and PM2.5, air purifier products have also become popular in the domestic market and have entered a period of hot sales.


In severely polluted weather, the components in the air will also become complicated. Pollutants such as PM2.5 particulate matter, allergens, dust, etc., are suspended in the air for a long time, and even contaminated on people’s clothing and brought into the home. In haze weather, opening windows for ventilation will allow dirty air to enter the room. Therefore, the closed doors and windows prevent the air from circulating. In addition, the particulate pollutants carried in by people coming back from the outdoors will make the indoor air. The deterioration of quality always threatens people’s physical and mental health.

Such an environment gives the air purifier a chance to show its talents. Turning on the air purifier can not only deal with particulate matter in the air, but also deal with some allergens, cigarette smoke, formaldehyde, and even some germs, effectively improving air quality. In the most common years of haze weather, air purifiers have always been a hot-selling category in home appliances, and once became the “standard equipment” in many people’s homes.

It is reported that air purifiers have a higher penetration rate in Western developed countries. The household penetration rate in the United States is 27%, and the penetration rates in Canada, Italy, Japan and other countries are all above 20%. At present, the penetration rate of air purifiers in my country is lesvss than 1%, and there is huge room for improvement in the number of air purifiers.


With the rapid development of the market, problems such as uneven quality of air purifiers, inconsistent standards, and false functional standards frequently appear. After the implementation of the new national standard, the competitive landscape of the air purifier market has also quietly changed. On the one hand, products with substandard quality are quickly eliminated; on the other hand, in addition to the basic functions of haze and formaldehyde, consumers have gradually deepened their understanding of odor removal, bacteria removal, and pollen removal, and the trend of product upgrades has become more obvious. In a market with many brands, how to choose an air purifier that meets their needs has become a common concern for consumers.


Olansif air purifier subverts the traditional air purification model through the indoor air health management system. It is the first to rely on three-dimensional multi-dimensional space on the roof, floor and wall, and adopts new technologies, new materials and new processes to achieve direct decomposition of formaldehyde, efficient sterilization and inactivation And other functions. No need to replace consumables, no secondary pollution, save money, effort, and worry, providing consumers with a cost-effective air purification solution.

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